Consumer Behavior
Consumer creativity
Innovation
Co-creation
New Product Development
Product Design
Customization
Journal Articles
(2024)
Are We Becoming More Ethical Consumers During the Global Pandemic? The Moderating Role of Negotiable Fate Across Cultures.
JOURNAL OF BUSINESS ETHICS.
1,
1
(2023)
Collective-based ad transparency in targeted hotel advertising: Consumers? regulatory focus underlying the crowd safety effect.
JOURNAL OF RETAILING AND CONSUMER SERVICES.
72,
5
(2022)
Belt and Road Initiative and OFDI from China: the paradox of home country institutional environment between state and local governments.
CHINESE MANAGEMENT STUDIES.
NA,
NA
(2022)
The effects of exposure to others' ideas and their ratings on online crowdsourcing platforms on the quantity and novelty of subsequently generated ideas.
JOURNAL OF PRODUCT INNOVATION MANAGEMENT.
39,
5
(2021)
Crowdsourcing Ideas Using Product Prototypes: The Joint Effect of Prototype Enhancement and the Product Design Goal on Idea Novelty.
MANAGEMENT SCIENCE.
68,
4
(2021)
Imitation, Technology, and Firm Performance: The Korean Firms Case in China.
JOURNAL OF KOREA TRADE.
25,
4
(2021)
When foreign brands appear local, and local brands appear foreign The asymmetric effects of foreign branding in developing countries.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS.
33,
1
(2020)
The effect of attribute originality on consumers ? adoption intention of customization: The role of construal level.
JOURNAL OF RETAILING AND CONSUMER SERVICES.
55,
(2020)
Enhance creative performance via exposure to examples: The role of cognitive thinking style.
PERSONALITY AND INDIVIDUAL DIFFERENCES.
154,
-
Conference Paper
(2022)
Ethical consumption amid the global pandemic: A moderated moderation model of consumers’ fate belief across cultures.
2022 AMA Winter Academic Conference.
UNITED STATES
(2021)
Is Disclosure Good for Online Ad Effectiveness? The Crowd Safety Effect of Collective-Based Transparency.
2021 AMA Summer Conference.
UNITED STATES
(2020)
AD DISCLOSURE, TRANSPARENCY STATEMENT AND AD EFFECTIVENESS: AN ONLINE EXPERIMENT.
020 Global Marketing Conference at Seoul.
KOREA, REPUBLIC OF
(2019)
When transparency enhances effectiveness of targeted ad.
ANZMAC Conference 2019.
NEW ZEALAND
(2018)
A Social-Cognitive Perspective on Idea Generation in Crowdsourcing Communities: The Impact of Exposure to Ideas Posted by Others.
2018 ICAMA (International Conference of Asia Marketing Association).
THAILAND
(2017)
Idea Generation in Crowdsourcing Communities: The Impact of Exposure to Ideas Posted by Others.
2017 Summer AMA Conference.
UNITED STATES
